How to Increase Sales with a 5-Star Google Rating

All businesses want to increase sales but did you know your Google ratings play a big part in getting and keeping sales? Every sales page has some sort of a rating. It is important that your service or business receives high ratings, which in return will build trust between you and your customers or clients.

This feedback is usually divided in comments or star reviews. Google has a rating feature which gives you an insight of the relevance of that service provider. Higher rated websites convert better and generate more revenue.

This is due to the fact that over 81% of consumers are likely to visit Google Reviews prior to visiting a business, in addition, 93% of consumers say that online reviews influenced their purchase decisions. Customers and Clients trust the reviews and are looking to find out more about the product before purchasing.

Good reviews drive more traffic, build more relevance for you and in return higher conversion rates, which results in more revenue, profit, and aka increased sales.

Why Buyers Read Review

Potential buyers are reading the reviews because:

Reviews represent the real situation and condition
They are relevant
Ratings are not biased
They provide confidence so your visitors convert to customers or clients

Even though reviews are a great way to “help” your visitors on the way to becoming customers/clients, getting reviews is not always easy.

The Benefits of Google Seller Ratings

Google Seller Ratings or GSR are a service from Google that offers the customer insight about your business. The potential of GSR is huge:

Increased click-through rates (CTRs) with an average of 10%
Decreased cost per click (CPC) rates
Adds credibility to you as a seller

In order to become eligible for Google Seller Ratings, you need to get 100 reviews from 100 different customers within one year. Additionally, you need a rating of 3.5 stars or higher.

How to get 100 reviews to be eligible for GSR

Every review matters and sharing experiences about products is in the human nature. Which is why you can guide your customers to leave a review for you. There are a few ways to get reviews:

Create a good product. A good product will attract customers, and if they are treated well you will get the so valuable reviews.
Simplify the process of reviewing. You do not want your customer to “work” in order to leave a review. People don’t have enough time as it is, which is why the purchase services or products online. Automate the process and set up a plug-in on your website so a pop up will ask your customer to leave a review.

Got 100 Reviews, Now What?

Reaching the first 100 reviews is a huge milestone. But the real game starts after the first 100 reviews. Authority comes from volume. So if you get 300+ reviews on your page it is likely that you will outnumber your competitors, you will get higher click-through rates and higher conversion rates.

Step up your customer service, and respond to the reviews. Customer feedback is your voice in today’s market, which gives you the opportunity to compete with bigger companies.

Conclusion

Do not underestimate the marketing value of GSR. When you boost your reviews via Google Seller Ratings you will get higher click-through rates, higher conversion rates, and lower Cost Per Click rates on your marketing campaigns resulting in increased sales long term for your business.