How to Build a Successful Legal Practice with 5-star Reviews
As an attorney, there is no denying the fact that your perceived reputation is essential for landing and maintaining new clients, as well as running a successful legal practice.
How you are perceived by the public will have a great impact positively or negatively on your business.
This infographic from Social Media Today shows a staggering 97% of individuals who use search engines like Google are actively looking for local businesses, which encompasses law firms and individual practitioners.
Therefore, understanding the importance of a 5-star review can be instrumental in growing and expanding your legal practice, whether it is tax, general practice, divorce, real estate, or anything else.
Top 3 Benefits of a 5-Star Review for Your Legal Practice
A 5-star review can impact your legal practice tremendously. Since it builds trust with potential clients, which is an essential factor for converting leads to clients.
Below are the top 3 benefits that your legal practice stands to gain from a 5-star review and further obtain a successful legal practice.
1. Builds the Trust of Prospects
Before any serious prospective client engages your services, they first read up on your reviews. They want to asses if you can be trusted with their legal matters.
When you have many 5-star reviews, it emphasizes the fact that you are a tested and trusted law firm that has successfully helped multiple clients with their legal problems. Therefore clients are encouraged by this to engage in your services.
2. Higher Search Engine Ranking
As a legal practice, 5-star ratings and reviews can help rank your firm highly on search engine result pages. According to studies, 5-star reviews are one of the factors used in search engine rankings.
Consequently, the higher the ranking on search engine result pages, the better your chances of landing new clients and finding new ones.
3. Improves Click-Through Rates
5-star reviews will help you get more clicks to your website. Whenever your practice appears on any of the search engines or as links online, your will get more of those clicks with more 5-star reviews.
Prospective clients click on businesses which have 5-star reviews because they perceive ratings as an indication of the quality of services. If you took care of other clients, you will surely take care of them.
Tips To Get 5 Star Reviews for Your Legal Practice
Now that we know the benefits, it is important to know some steps to increase your chances of getting reviews for a successful legal practice. Tips such as these can equip you with the tools required to ensure clients satisfaction.
Tips:
- Professionalism goes a long way to getting you those positive reviews. Have a neat & organized office, stick to meeting dates & times, and always stay abreast of the peculiarities of your client’s case.
- Clients want to get feedback from their lawyers as soon as possible. Avoid unnecessary delays in getting your clients requested information. They will find it irritating when they have to continually remind their attorneys to get the information they asked for.
- Take on only clients that you are sure you can work with. It is important to know the strength of your expertise and practice. Determine if the needs of a client are outside your expertise or not a good fit for your practice.
- Check in with your client consistently about their needs from your business. As a result, a client who's needs are met will leave a glowing review and feel valued.
With these tips, you are well on your way to satisfying the needs of your customers, who will be more than happy to leave your a 5-star review.
In addition, you should also get a reputation management tool, such as Review Dingo, which can help you get more positive reviews from your current clients and convert more prospects to clients.
Review Dingo can also help you maintain your glowing reviews status, by identifying unhappy clients and satisfying them before they leave a bad review that will ruin your 5-star record.