How to Choose the Best Reputation Management Software
How to choose the best reputation management software might be confusing if you haven't already done some research. There are a few great options out there but how do you know which is the right fit for YOUR business?
The way your company is characterized online makes a huge impact on the number of customers willing to interact with your business. Consider this: 64% of all users trust search engines when looking for a product or service online, as per the 2017 Edelman Trust Barometer.
With "auto-complete" responses popping up on search engines such as Google, the research often extends beyond the ranking on SERPs. While businesses with 2-star or lower rating fail to convert approximately 90% of their potential customers, those with a shining 5-star rating enjoy the most attention.
Do you take online image seriously? Want to monitor online reviews posted about your company on different online platforms? Reputation management software is specifically developed to observe and collect. They provide insights about what everyone is saying about your business online and help improve your business's reputation in the digital world.
Finding the Right Reputation Management Software
You might be thinking about getting your hands on a reputation management software, here are three ways you can find the one that works best for your business:
1. Find Your Company's Needs and Goals
Before you set off on your journey to look for a reputation management system (RMS), it is essential that you have a clear understanding of what your company wishes to achieve from it. Consider the following questions:
- Are you looking to improve your ranking?
- Are you concerned about the bad reviews that you've been attracting?
- Are you looking to stand out by promoting good reviews?
The answer to these questions will help you pick out the most best software for your business.
2. Do your Research
If you are looking for a reputation management system offering you the greatest return on your investment and is supported by excellent customer service, we recommend that you do some research of your own.
While the first software development firm that pops up in your search engine results may seem like a suitable option, such firms pour thousands of dollars into paid marketing, and therefore, might prioritize acquiring new customers rather than catering to those they already have.
There is also large differences in costs. Depending on your company size and goals, you will see a variety in price tags. Its important to know which needs your company will have so that you can choose the best option for your budget and goals. The most expensive, nor the cheapest, may be the best option, the optimal software frequently lies in the middle.
3. Look into the Services Being Offered
A good reputation management software should not only help you monitor and manage your online reputation but also offer additional features to improve your overall business performance.
These tools can include listings, social media management, messaging, surveys, insights, webchat, referrals, Google Seller Ratings, appointments, payments, ticketing, benchmarking, pages, social proof, web design, and local SEO.
In summary, a good reputation management software should offer a comprehensive suite of tools that go beyond just monitoring and managing your online reputation. These additional tools can help you improve your business performance and achieve your overall goals more effectively.
Why Choose Review Dingo
Confused which RMS you should opt for from the sea of hundreds of software available online? Let us tell you a bit about Review Dingo software.
Review Dingo stands out as the leading reputation management software for the following reasons:
- Improves your firm's SEO score and Google ranking
- Prevents bad reviews before they happen
- Obtains good reviews from customers that otherwise would not have left a review
- Considers multiple variations of reviews to improve your ranking
We may be biased but we built Review Dingo to not only be a stand out software choice but also one of the most affordable. Review Dingo also offers a free trial so you can see what it can accomplish for your business before you buy!