Category Archives for "Reputation Marketing"

Brand Marketing in the Age of Authenticity

Brand Marketing in the Age of Authenticity Brand marketing has been around for years, and yet somehow, something is going wrong. For a very long time, the actual specifications of a product were not the most important thing to a customer: instead, they focused on the branding that came with it. Countless studies and surveys […]

Online Reputation in 3 Easy Steps That You Can Take Right Now

Deals can be made or lost through reputation, and that is something that businesses both large and small are still learning. A company’s online reputation can convince a new customer to join them, and a company’s bad reputation can send them running to the hills.