Monthly Archives: December 2017

The Hidden Benefits of Responding to All Customer Reviews

woman holding a drawing of a sad, neutral, and happy face with with text saying

The Hidden Benefits of Responding to All Customer ReviewsHas attitudes towards review responding changed? Is it best practice to respond to all customer reviews? I came across the following paragraph as I was updating the page… “A report from Cornell University, highlights that revenue hits a point of diminishing returns after a 40% response rate. […]

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Why Online Reviews are Important for Reputation Management

Why Online Reviews are Important for Reputation Management

Before review websites and social media took the internet by storm, the only way people heard about new businesses was through traditional radio and TV advertising or word of mouth. Now, thanks to online reviews, everything from how a business treats its customers to the quality of their service is discoverable with a few clicks […]

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